Areliaa starts clear and develops into a personalized pink tone as you apply it. The color is buildable, so you stay in control. Start with one light layer for a soft, natural-looking result, then add another layer only if you want more intensity. The final color can vary slightly from person to person.
The lightweight, balm-like texture is designed to sit smoothly on the lips instead of drying into a thick, matte layer. This helps the color look softer on mature lips without making fine lines appear heavier. Start with one light layer and build gradually. If you want extra definition around deeper lines, you can apply a lip liner first.
Yes. The lightweight formula is made with Squalane, Jojoba Oil and Vitamin E to help keep lips feeling soft and comfortable. Instead of drying down like a heavy matte lipstick, it gives your lips color with the comfortable feel of a tinted balm. Its smooth texture is also designed to avoid looking thick around fine lines.
Not constantly. Once the color develops, it leaves a long-lasting tint that stays with you through coffee, meals and everyday moments. It fades softly and evenly, so your lips keep a fresh, natural-looking color instead of becoming dry or patchy.
The lipstick contains a pH-responsive pigment that develops when it meets your lips. That is why the stick looks clear but creates color once applied. There is no shade selector because the same lipstick develops differently depending on the natural tone and chemistry of your lips.
Start with one light layer and build the color gradually. If the result still is not right for you, your order is covered by Areliaa's 90-day satisfaction guarantee.
Need help? Our team is available 7 days a week, from 8 AM to 8 PM, New York time.
📧 support@areliaa.com 📞 +1 (646) 902-9616
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Women like you
share their stories
Women like you
share their stories
This lipstick feels so light and comfortable. My lips look glossy, smooth, and naturally tinted,not overdone at all. I love that it hydrates like a balm while giving a soft, healthy shine.
Amanda R.
I love how this lipstick changes color to match my natural lip tone and looks different every time I wear it. The formula feels very moisturizing and keeps my lips soft for hours without feeling sticky. The sheer finish gives a healthy, glossy look that’s perfect for everyday use. It lasts surprisingly well and fades evenly throughout the day.
Sylvia R.
The texture is amazing. It melts on the lips and feels incredibly nourishing. You can really tell it’s high quality.
Emily R.
I was honestly surprised by the result. My lips look smoother, more even, and healthier without feeling heavy or dry. It gives a natural color that actually suits me and it feels like a lip balm, not a lipstick.
Laura M.
Very happy with this purchase. The color is amazing! Very moisturizing and it smells great. I'm definitely ordering more of this!
Katie Z.
So comfortable and natural. My lips feel hydrated and look healthier instantly.
Joyce K.
What do
our customers think?
What do
our customers think?
95%
Instantly flattering shade
confirm that the color adapts perfectly to their lips, without being too bold or too subtle.
90%
Long-lasting comfort
notice soft, hydrated lips all day long, without any feeling of dryness.
92%
One lipstick is enough
for work, outings, and important moments.
Why chooseAreliaa
Why chooseAreliaa
Areliaa
Original
Others
Long-lasting comfort
Hydrating formula
Natural & elegant finish
Suitable for all skin tones
Clean ingredients
Frequently Asked Questions
That is the intention. Areliaa creates a fresh, buildable tint rather than the dense, flat look of a traditional matte lipstick. Begin with one light layer for a softer result that brightens your lips without making them dominate your face.
No. Your natural lip tone and chemistry influence the final result, so the color can look softer or richer from one person to another. The goal is not one identical shade on every woman. It is a personalized-looking tint that develops directly on your lips.
Your natural lip tone becomes part of the final result. Start with one light application and let the color appear before adding more. This gives you better control and helps you avoid making the result stronger than you want.
The texture is lightweight and balm-like, not thick or heavily matte. Squalane, Jojoba Oil and Vitamin E help keep the lips feeling comfortable while you wear it.
No. Unlike traditional lipstick, the color develops directly on your lips instead of sitting in a thick layer on the surface. Once developed, it leaves a long-lasting tint that stays with you through coffee and meals, without the obvious lipstick marks of a heavy cream formula.
Yes. Use a lip liner first if you prefer extra definition, or add gloss afterward for more shine. It can also be worn alone for the simplest and most natural-looking finish.
Need help? Our team is available 7 days a week, from 8 AM to 8 PM, New York time.
📧 support@areliaa.com 📞 +1 (646) 902-9616
🌿 Squalane Helps lock in moisture and protect lips from feeling dry.
💧 Jojoba Oil A nourishing plant oil that helps keep lips soft, smooth and comfortable.
✨ Vitamin E (Tocopheryl Acetate) Helps condition and nourish the lips.
💋 pH-Reactive Pigment (CI 45410) Responds to your lip chemistry to create a personalized-looking color. The result can vary from one woman to another.
On some of your videos that you appetizer online, it shows that women’s have pretty red and different colors. This lip this color only give me what you see the color of my lips. What is the problem?
Love the lipstick. Goes on smooth and gently comes to a soft natural coloring. My only negative experience was I tried to order one and ended up with the multiply order. Now I have more.
I have been looking for a lipstick that doesn’t feather into the lines around my lips. This is awesome. I have had to reapply during the day but that’s no big deal. My lips continue to feel soft and moisturized all day without reapplying. I shared with my sister and another friend. I will purchase again when I need more. Amazing product!
I’m disabled and pretty much stay in my recliner all day. The only going out I do is to the doctors office and to get up to go to the bathroom. Yet every day the only thing that makes me feel better is to put on YOUR lipstick. It gives me a feeling of peace and comfort that I can’t describe. I love that feeling. I love YOUR LIPSTICK. That’s why I ordered SIX. So much that I would not run out of it., no time soon. Again, I THANK YOU VERY VERY MUCH FOR YOUR BEAUTIFUL LIPSTICK!!!!
Well, the start off. I’ve been texting your company for a while now and never get a true answer back. I’ve never received the three pack which I had canceled. And never received my refund if I really had to rate your company right now and I feel you very dishonest with people well at least with me not getting my refund for all this time is ridiculous. Please respond to this. Thank you Aljoana Gilmore.😡
This doesn't change to "your color". It turns a bubble gum pink on every on that I know who bought it including me. Shame on you for advertising that you have a 100% money back guarantee. I paid $19.99 for the buy one get one and $25.99 for 3 more. When I asked for a refund, I was offered $19.99 to keep and not have to ship it back. I will gladly pay to ship it back. It's not going to cost anywhere near $25.99!!!!
I bought 7 tubes of this lipstick. I have given them all out to my daughters and granddaughters. They were so excited to try it. It looks beautiful on all of us.
I misunderstood the last offer and ended up with five tubes. The lipstick turned a bright orange on me. My skin has a pink tone. It looks awful on me. It also does not wear well even if I liked the color it wore off without my having eaten or having anything to drink in about two hours. I would love to return the four tubes that I did not open and get a refund. Please advise how I should go about that.
I must have horrible ph because for the price I paid, it shows no color and I have to reapply constantly. It feels good on my lips but so does chapstick. Sorry but I'm am totally not happy with this purchase.
I do like your product. I am 77 years old and I need all the help I can get. Wish it would have a little bit more color if possible other other words I love it thank you
I love the color I get from it. And the fact that it last so long and dosent rub off. Have gotten lots of compliments. I shared one with my daughter and she loves it.