Areliaa starts clear and develops into a personalized pink tone as you apply it. The color is buildable, so you stay in control. Start with one light layer for a soft, natural-looking result, then add another layer only if you want more intensity. The final color can vary slightly from person to person.
The lightweight, balm-like texture is designed to sit smoothly on the lips instead of drying into a thick, matte layer. This helps the color look softer on mature lips without making fine lines appear heavier. Start with one light layer and build gradually. If you want extra definition around deeper lines, you can apply a lip liner first.
Yes. The lightweight formula is made with Squalane, Jojoba Oil and Vitamin E to help keep lips feeling soft and comfortable. Instead of drying down like a heavy matte lipstick, it gives your lips color with the comfortable feel of a tinted balm. Its smooth texture is also designed to avoid looking thick around fine lines.
Not constantly. Once the color develops, it leaves a long-lasting tint that stays with you through coffee, meals and everyday moments. It fades softly and evenly, so your lips keep a fresh, natural-looking color instead of becoming dry or patchy.
The lipstick contains a pH-responsive pigment that develops when it meets your lips. That is why the stick looks clear but creates color once applied. There is no shade selector because the same lipstick develops differently depending on the natural tone and chemistry of your lips.
Start with one light layer and build the color gradually. If the result still is not right for you, your order is covered by Areliaa's 90-day satisfaction guarantee.
Need help? Our team is available 7 days a week, from 8 AM to 8 PM, New York time.
📧 support@areliaa.com 📞 +1 (646) 902-9616
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Women like you
share their stories
Women like you
share their stories
Very happy with this purchase. The color is amazing! Very moisturizing and it smells great. I'm definitely ordering more of this!
Katie Z.
I love how this lipstick changes color to match my natural lip tone and looks different every time I wear it. The formula feels very moisturizing and keeps my lips soft for hours without feeling sticky. The sheer finish gives a healthy, glossy look that’s perfect for everyday use. It lasts surprisingly well and fades evenly throughout the day.
Sylvia R.
I was honestly surprised by the result. My lips look smoother, more even, and healthier without feeling heavy or dry. It gives a natural color that actually suits me and it feels like a lip balm, not a lipstick.
Laura M.
The texture is amazing. It melts on the lips and feels incredibly nourishing. You can really tell it’s high quality.
Emily R.
So comfortable and natural. My lips feel hydrated and look healthier instantly.
Joyce K.
This lipstick feels so light and comfortable. My lips look glossy, smooth, and naturally tinted,not overdone at all. I love that it hydrates like a balm while giving a soft, healthy shine.
Sarah L.
What do
our customers think?
What do
our customers think?
95%
Instantly flattering shade
confirm that the color adapts perfectly to their lips, without being too bold or too subtle.
90%
Long-lasting comfort
notice soft, hydrated lips all day long, without any feeling of dryness.
92%
One lipstick is enough
for work, outings, and important moments.
Why chooseAreliaa
Why chooseAreliaa
Areliaa
Original
Others
Long-lasting comfort
Hydrating formula
Natural & elegant finish
Suitable for all skin tones
Clean ingredients
Frequently Asked Questions
That is the intention. Areliaa creates a fresh, buildable tint rather than the dense, flat look of a traditional matte lipstick. Begin with one light layer for a softer result that brightens your lips without making them dominate your face.
No. Your natural lip tone and chemistry influence the final result, so the color can look softer or richer from one person to another. The goal is not one identical shade on every woman. It is a personalized-looking tint that develops directly on your lips.
Your natural lip tone becomes part of the final result. Start with one light application and let the color appear before adding more. This gives you better control and helps you avoid making the result stronger than you want.
The texture is lightweight and balm-like, not thick or heavily matte. Squalane, Jojoba Oil and Vitamin E help keep the lips feeling comfortable while you wear it.
No. Unlike traditional lipstick, the color develops directly on your lips instead of sitting in a thick layer on the surface. Once developed, it leaves a long-lasting tint that stays with you through coffee and meals, without the obvious lipstick marks of a heavy cream formula.
Yes. Use a lip liner first if you prefer extra definition, or add gloss afterward for more shine. It can also be worn alone for the simplest and most natural-looking finish.
Need help? Our team is available 7 days a week, from 8 AM to 8 PM, New York time.
📧 support@areliaa.com 📞 +1 (646) 902-9616
🌿 Squalane Helps lock in moisture and protect lips from feeling dry.
💧 Jojoba Oil A nourishing plant oil that helps keep lips soft, smooth and comfortable.
✨ Vitamin E (Tocopheryl Acetate) Helps condition and nourish the lips.
💋 pH-Reactive Pigment (CI 45410) Responds to your lip chemistry to create a personalized-looking color. The result can vary from one woman to another.
Lipstick is shown to be clear. The Lipstick I received is pink and it goes on Pink. There is no changing color or matching. It goes on pink with other women, of varying ethnicities, as well. I bought 5 lipsticks, I will be returning the 3 unused ones and find someone that will wear pink with the other 2. It also makes my lips feel dry.
Very disappointed.
Love the lipstick. Goes on smooth and gently comes to a soft natural coloring. My only negative experience was I tried to order one and ended up with the multiply order. Now I have more.
I do like your product. I am 77 years old and I need all the help I can get. Wish it would have a little bit more color if possible other other words I love it thank you
I love the color I get from it. And the fact that it last so long and dosent rub off. Have gotten lots of compliments. I shared one with my daughter and she loves it.
Lipstick is fine, but it is NOT CLEAR like the advertisement says. It is PINK - decidedly pink straight from the box.
Did I receive the wrong product? What happened? I am using it anyway, but it is not what I expected, definitely.
What I like best about this lipstick is the moisturizing benefits. It goes on smoothly and feels good. Some brands have a drying affect, not this one. My natural color when applied is on the pink side. I like that tone but not when I'm wearing rust or red colors. I have applied a different shade over this and it works great. If you're on the fence about purchasing, I'd suggest go for it. I'm glad I did.
It turned my lips the the brightest ugly shade of pink I have ever seen I got one for my girlfriend to and it turned her's the same color that is not what I thought it was supposed to do
It makes my lips extremely dry. My lips also itch when I have worn it. Since I do not know a way to return the rest of what I bought to get a credit for it,, it will probably end up in the trashcan. Money wasted.
I purchased 5 lipsticks for myself and gifts for friends and family any the color was all the same on all of us. No variation. I was very disappointed and embarrassed that I shared something that I had originally believed to be a nice gift.
I would like to request a refund please.
I put it on expecting it to do exactly what you said and stay on all day without transfer. It did not do that. I had to reapply it. I took my kids to breakfast and it came off with my cup of coffee.
I was tricked into buying this after I purchased the first two. I thought I would get three for that price instead of getting the Bogo. But instead, I wound up with five lipsticks that I really don’t need.
I didn’t believe this was truly real, It is. My lips feel softer and fuller everyday. I love putting it on every morning. Thank you for a product that lives up to its advertising.
Wanted to love it. Very smooth and shiny going on. Not too different from my natural lip shade. Wore off in 15 minutes. Was hoping to give it as gifts to my friends. Totally dissatisfied.
No me gustó el labial porque lo que ofrecen no es cierto. El labial no dura lo que dicen. Se desvanece completamente a las 2 horas. No pigmenta como dicen en la propaganda y review
Me engañaron
The very first one I ordered was great. The last ones were a different color and were not the same as the first one. I also ordered buy one get one free and you sent me 5 and charged me.
I didn’t read enough details. I’m allergic to the rose oil used. The feel of the lipstick was wonderful until I got sick. I am just odd in my allergies.