Areliaa starts clear and develops into a personalized pink tone as you apply it. The color is buildable, so you stay in control. Start with one light layer for a soft, natural-looking result, then add another layer only if you want more intensity. The final color can vary slightly from person to person.
The lightweight, balm-like texture is designed to sit smoothly on the lips instead of drying into a thick, matte layer. This helps the color look softer on mature lips without making fine lines appear heavier. Start with one light layer and build gradually. If you want extra definition around deeper lines, you can apply a lip liner first.
Yes. The lightweight formula is made with Squalane, Jojoba Oil and Vitamin E to help keep lips feeling soft and comfortable. Instead of drying down like a heavy matte lipstick, it gives your lips color with the comfortable feel of a tinted balm. Its smooth texture is also designed to avoid looking thick around fine lines.
Not constantly. Once the color develops, it leaves a long-lasting tint that stays with you through coffee, meals and everyday moments. It fades softly and evenly, so your lips keep a fresh, natural-looking color instead of becoming dry or patchy.
The lipstick contains a pH-responsive pigment that develops when it meets your lips. That is why the stick looks clear but creates color once applied. There is no shade selector because the same lipstick develops differently depending on the natural tone and chemistry of your lips.
Start with one light layer and build the color gradually. If the result still is not right for you, your order is covered by Areliaa's 90-day satisfaction guarantee.
Need help? Our team is available 7 days a week, from 8 AM to 8 PM, New York time.
📧 support@areliaa.com 📞 +1 (646) 902-9616
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Women like you
share their stories
Women like you
share their stories
This lipstick feels so light and comfortable. My lips look glossy, smooth, and naturally tinted,not overdone at all. I love that it hydrates like a balm while giving a soft, healthy shine.
Amanda R.
I love how this lipstick changes color to match my natural lip tone and looks different every time I wear it. The formula feels very moisturizing and keeps my lips soft for hours without feeling sticky. The sheer finish gives a healthy, glossy look that’s perfect for everyday use. It lasts surprisingly well and fades evenly throughout the day.
Sylvia R.
The texture is amazing. It melts on the lips and feels incredibly nourishing. You can really tell it’s high quality.
Emily R.
I was honestly surprised by the result. My lips look smoother, more even, and healthier without feeling heavy or dry. It gives a natural color that actually suits me and it feels like a lip balm, not a lipstick.
Laura M.
Very happy with this purchase. The color is amazing! Very moisturizing and it smells great. I'm definitely ordering more of this!
Katie Z.
So comfortable and natural. My lips feel hydrated and look healthier instantly.
Joyce K.
What do
our customers think?
What do
our customers think?
95%
Instantly flattering shade
confirm that the color adapts perfectly to their lips, without being too bold or too subtle.
90%
Long-lasting comfort
notice soft, hydrated lips all day long, without any feeling of dryness.
92%
One lipstick is enough
for work, outings, and important moments.
Why chooseAreliaa
Why chooseAreliaa
Areliaa
Original
Others
Long-lasting comfort
Hydrating formula
Natural & elegant finish
Suitable for all skin tones
Clean ingredients
Frequently Asked Questions
That is the intention. Areliaa creates a fresh, buildable tint rather than the dense, flat look of a traditional matte lipstick. Begin with one light layer for a softer result that brightens your lips without making them dominate your face.
No. Your natural lip tone and chemistry influence the final result, so the color can look softer or richer from one person to another. The goal is not one identical shade on every woman. It is a personalized-looking tint that develops directly on your lips.
Your natural lip tone becomes part of the final result. Start with one light application and let the color appear before adding more. This gives you better control and helps you avoid making the result stronger than you want.
The texture is lightweight and balm-like, not thick or heavily matte. Squalane, Jojoba Oil and Vitamin E help keep the lips feeling comfortable while you wear it.
No. Unlike traditional lipstick, the color develops directly on your lips instead of sitting in a thick layer on the surface. Once developed, it leaves a long-lasting tint that stays with you through coffee and meals, without the obvious lipstick marks of a heavy cream formula.
Yes. Use a lip liner first if you prefer extra definition, or add gloss afterward for more shine. It can also be worn alone for the simplest and most natural-looking finish.
Need help? Our team is available 7 days a week, from 8 AM to 8 PM, New York time.
📧 support@areliaa.com 📞 +1 (646) 902-9616
🌿 Squalane Helps lock in moisture and protect lips from feeling dry.
💧 Jojoba Oil A nourishing plant oil that helps keep lips soft, smooth and comfortable.
✨ Vitamin E (Tocopheryl Acetate) Helps condition and nourish the lips.
💋 pH-Reactive Pigment (CI 45410) Responds to your lip chemistry to create a personalized-looking color. The result can vary from one woman to another.
Aureliaa feels nice and doesn't dry my lips like other lipsticks. It goes on like silk and even when the balm rubs off the color remains somewhat. A very natural pink on me. My lips are softer and smoother. Smells like 🌹 roses.
I have used other Ph lipsticks and I think this one is very similar. The price is very good and the flavor was not gross to me.
It tastes and smells like rosewater.
It does moisturize my lips better than other brands I've tried. You do need to reapply once or twice but that's OK.
Overall I think it's a solid product and I would buy it again!
Warm regards,
Cheryl
Very creamy. The color turns out perfect! It is like putting on lip moisturizer, not just lipstick that is dry! I do wish the tube was a little smaller, but it is very pretty!
For years I was looking for the right color. This gives me what is best for me. It doesn't dry out my lips like so many others I tried. No lipstick on things I drink out of either. Giving a couple as gifts soon.
Love it so much. So unique for each person. I bought more for 2 granddaughters and my daughter. Im a soft pink and one grand is peach the other rosy color and daughter is darker shade of my pink. So fun!
I was skeptical even though I purchased four tubes. I had one lipstick that I loved and couldn't find another like it... and I tried.
The idea that this lipstick could adapt to my lips to create the perfect color appealed to me. (Back in the day, there was a perfume that did the same thing and I loved it... but it was discontinued. Boo!). Anyway, I tried it and got complimented on my lipstick color immediately.
I have one tube in my bathroom and one tube in my purse. What I also love about it is that it feels like lip balm and I don't have to worry about "going out side the lines". With this lipstick... it just doesn't matter.
Bravo!!
I love the color, but I wish it had more moisturizer to it. I find that my lips get dry and I need to add a moisturizer which takes away a part of the color.
I’m 63 and am not going to put on a lot of make up to be at home most of the day, but a nice lipstick packs a lot of punch for the money and the trouble. The color is always correct for me and I re- apply 2-3 times a day. It stays fresh, so I can run to the store or lunch and without taking it with me. I kiss the grandkids and don’t leave marks. It keeps me looking younger and put together to have smooth lips of natural pink color!
Would prefer to have a little more color as after applied had a more natural look. After colored lipstick it’s hard to not use, however will still use the lipstick and save more color when out and about.
I love it! It turns my lips the perfect shade from my complexion. It certainly lives up to its description! I don't know how it works it must be magic!
Gave the lipstick as Mother's Day gifts...to my Sister, my daughter and daughter -law.
They all liked it.
And said it was very light which is good, and continue to use it.
The product is very good, application is excellent, fragrance is sweet.
My natural color it brings out is more pink than I like....I am using it everyday because it keeps my lips moisturized.
I have enough product, Thank you!
The product I received does not look like the picture. It makes me think that I did not receive the product advertised, but something similar. It does a good job on my lips, but does not color well. The color is barely visible.
I love this lipstick! I've worn it several times already. I've noticed, which I think is great, it's a different shade each time I wear it! I guess because it works with my Ph balance. To me this is a real bonus, because I feel like I've bought more than one offer! Even my 21/2 year old granddaughter noticed it! I'm extremely happy with my purchase. What a brilliant idea you have produced!
Many thanks,
Sharon Pacera
PS. If you remember, I haven't worn lipstick in about 30 years! Just clear lip gloss. Thank You Aeriella!
I like the way it makes my lips feel, but it doesn’t last very long and it’s a pale color on me. I’m dark complected and so it doesn’t really show up very much but I do like the softness of it. I’m Native American and so you know it doesn’t look the same on me as it does on someone else and I’m glad but I enjoy wearing it.
I gave up lipstick years ago but found Areliaa intriguing. It is as advertised with non sticky moisture and the perfect.color. Love the look and feel. Because I ended up buying a double order in error I have been able to share with family and friends who are also delighted with this product.
My first tube came apart. The tube of lipstick came out of it's case. I'm not happy with it. I haven't opened all to check out the rest.
Peggy Herrmann
912-660-2543
I have an autoimmune that dries my body it isn't as moisturizing as I'd hoped but there is nothing that will work, not the priducts fault it is mousturizing for fir most folks.. Love the color though.