
Lips Over 404 min read
We've Rated Every Lipstick Women Over 40 Wear. Only One Has Ever Gotten A 10 Out Of 10.
We do makeup for women over 40 every week, and we're over 40 ourselves. We've put lipstick on more than [number] women over 40, so we know a thing or two. And today we're going to say something that might annoy every brand on our shelf: most of the lipsticks you're wearing are making your lips look older.
Every lipstick that crosses our counter gets rated. Out of ten. Right on the lips of the woman wearing it. We've been doing this for years, and in all that time only one has ever gotten a ten.
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1. Long-Wear Matte Lipstick6/10
This is the one most of our clients over 40 already own. And honestly? We get why. It stays put.
But here's the thing: it's a matte formula.
Matte works by drying down into a flat, powdery film. Problem is, lips over 40 are already drier and thinner, so that film has nothing to hold on to except your driest spots. Within a few hours it cracks, flakes and settles into every little line around your mouth. That's not really the brand's fault. That's just what matte does on lips like yours.
So by the time you check the mirror again, it's not doing you any favors. Six out of ten.

2. Luxury Creamy Lipstick6/10
Gorgeous the second it goes on. We'll give it that. Our clients light up when they see it in the mirror.
But it's a heavy, full-pigment formula. And heavy pigment on lips over 40 has nowhere to go but into the fine lines around your mouth. It feathers past your lip line, the center wears off unevenly, and you're reaching for the tube again before you've finished your coffee. Not the brand's fault, really. That's just what heavy color does once you're past 40: it ends up aging you instead of flattering you.
Six out of ten.

3. Areliaa Signature Lipstick10/10
This is the one we put on almost every woman, for good reason!
It goes on completely clear. Then it reacts with the natural pH of your lips and develops into your own shade within moments. No guessing which shade to buy, no color that's too bright for you, and no dry, cakey film.
Most lipsticks just sit on your lips all day, doing nothing but drying them out. This one doesn't.

4. The Reason It Looks Better The Longer You Wear It
Most lipsticks just sit there. Once the color's on, that's it. You're hoping you don't drink anything, hoping you don't smile too much, hoping the day just doesn't happen.
This one's different. It's built on a balm-like base with Jojoba Oil, Squalane and Vitamin E, and those aren't just fancy words on the box. Jojoba Oil sinks into your lips, Squalane helps hold moisture in, and Vitamin E helps protect the delicate skin of your lips, every hour you wear it.
So instead of your lips looking a little drier and more tired as the day goes on, which is what you're used to, they look softer, smoother and fuller.

5. Because It Wasn't Built For 25-Year-Old Lips
Here's the part that matters most to us. Most lipsticks out there were made for lips that are still full of their own moisture. Twenty-something lips. Yours aren't doing that anymore, and that's not a flaw. That's just where you are now.
This one was made for lips over 40. So it isn't fighting your lips all day long, the way the others are. That's the real reason it doesn't crack, doesn't settle and doesn't feather into your lines.
It isn't luck. It's just the right formula.


Buy 1, Get 1 Free!
(Plus An Extra 10% Off)We were skeptical too. But with buy-one-get-one-free, an extra 10% off and a 90-day money-back guarantee, there's nothing to lose.
TRY IT RISK-FREE →Try it today with a 90-Day Money-Back Guarantee!
Real Reviews, Not Filtered Ones
We know. You've seen "4.9 stars, thousands of reviews" on a dozen tubes that turned out to be junk. We were skeptical of this one too, until we sat down and read the reviews ourselves.
It's rated 4.5 out of 5 on Trustpilot, with more than 5,000 reviews across Trustpilot and areliaa.com. And more than 200,000 women already wear it. Not a handful of friends of the brand. Real people, real purchases, women buying it again and buying a second one for a friend.

Women Keep Coming Back To Tell Us About It
Women keep writing in to tell us how it's going. Yvonne, 73, hadn't touched lipstick in decades. In her words: "I haven't worn lipstick for 4 decades... The lipstick glides on like chapstick. Also doesn't transfer."
That's why it's the only one we've ever given a ten. It doesn't just color your lips. It gives you your lips back.

If It Doesn't Work On You, It's Free
We're not going to sit here and tell you to "just trust us." Plenty of lipsticks don't come with a real guarantee, and you know it.
This one comes with 90 days. Try it with your own makeup, in your own mirror, for three full months. If it's not the one, ask for a full refund and keep the lipstick. You're not stuck with another tube in the reject drawer.


Buy 1, Get 1 Free!
(Plus An Extra 10% Off)We were skeptical too. But with buy-one-get-one-free, an extra 10% off and a 90-day money-back guarantee, there's nothing to lose.
TRY IT RISK-FREE →Backed by a 90-Day Money-Back Guarantee. Original shipping is not refunded.
What Women Are Saying
Real women. Real lips. Real reviews.

Sarah, 64★★★★★
“I was honestly surprised by the result. My lips look smoother, more even, and healthier without feeling heavy or dry. It gives a natural color that actually suits me and it feels like a lip balm, not a lipstick.”

Susan, 59★★★★★
“At 59 I have been searching for the perfect lipstick color for me for 50 years. I finally found it in this awesome lipstick. No regrets for taking a chance on it. I have shared it with friends, two of whom have subsequently ordered!”

Jessica, 59★★★★★
“I love how this lipstick changes color to match my natural lip tone and looks different every time I wear it. The formula feels very moisturizing and keeps my lips soft for hours without feeling sticky. The sheer finish gives a healthy, glossy look that’s perfect for everyday use. It lasts surprisingly well and fades evenly throughout the day.”

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