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I Tested the Lipstick That Won't Tell You Your Shade Until It's On

Made for women over 40 who are done guessing at the counter
Rated 4.8/5 based on 4,300+ reviews
90-Day Satisfaction Guarantee
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1. I had no idea what color I'd get, and that was the best part

Apparently this lipstick picks its shade for you based on your lips' pH. I had to try it. It's completely clear going on, and it started changing while I was still looking in the mirror. You have no idea what color you're going to get, and honestly, that's the best part.

2. Nobody told me my lips would feel softer at the end of the day

It doesn't even feel like a lipstick. It's more like a balm, with Squalane and Jojoba Oil in it. This time of year my lips need all the hydration they can get, and this one keeps them soft all day instead of drying them out by the afternoon.

3. Nobody warned me about the compliments

From a distance it just looks like my lips, only prettier. That's what people notice. Nobody asks what shade I'm wearing, because there is no shade name. It's mine. I've had more comments on my lips in two weeks than in the last two years.

4. Who knew I could stop reapplying 5 times a day?

I keep one in my car and one at home, and that's the whole routine. One swipe in the morning and I'm done. No checking the mirror after coffee, no reapplying before lunch. It stays, it stays soft, and it never ends up on my cup.

5. Why didn't anyone tell me I could buy one and get one FREE?

Areliaa is doing buy one, get one free right now, which is why I have one in the car and one at home. If you're reading this while the deal is on, grab two. The second one is free, and you'll want it the first time you forget the other.

Trusted by 200,000+ Women Over 40

Diane L.

"For once I was not disappointed by something I purchased after seeing it on Facebook."

Patricia M.

"At 51 I don't like the look of lipsticks developed for young women. I look like myself!"

Susan K.

"It feels like a balm but with color. My lips are softer at the end of the day."

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Areliaa Signature Lipstick

The Last Lipstick You'll Ever Buy

💋 Adapts to YOUR natural lip tone

💧 Hydrates while you wear it — no dry lips

Key Specifications

pH-Adaptive Formula

Reads your natural lip chemistry to create your unique shade

Squalane + Jojoba Oil

Hydrates while you wear it, no cracking, no peeling

6-8 Hour Wear

Survives coffee, meals, and life. No reapplying.

Made for Women Over 40

Formulated for mature lips, not 25-year-olds

Clean Formula

No petrolatum, no parabens, dermatologist tested

90-Day Money-Back Guarantee

Love it or your money back

Featured in Beauty Editor Reviews

Trusted by 200,000+ Happy Women

Ready to try your Areliaa lipstick? Get yours while BOGO is live!