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I DID THE MATH
Let's do the math together.
You started buying lipstick at 50. That's 10+ years of purchases. You probably bought
2-3 lipsticks per month on average.
That's 240-360 tubes in a decade.
At an average of $20 per tube: $4,800 to $7,200.
But you don't wear most of them. At least 60% don't work on you. That's $3,000-$4,500 sitting in a drawer.
You didn't fail as a consumer. The industry failed you.
Here is The Hidden Costs of Wrong Lipstick 👇
1. You're not buying lipstick. You're buying mistakes.
Every tube is a gamble. You buy it hoping it works. Most don't.
You've trained yourself to waste money every time you open a lipstick display.
You're not a bad shopper—you're shopping from options designed to fail you.
I added up all my unused lipsticks. $2,800 worth sitting unused. I felt sick. This one actually works so I'm not throwing away another $20.
2. You're paying for shade you don't wear.
The color looked gorgeous in the tube.
On you? Wrong. You have 47 lipsticks. You wear 3.
That's $1,100+ on shades that don't match your coloring.
You weren't being impulsive—you were following products designed to disappoint you.
3. The broken tube adds insult to injury
You bought it, got it home, realized it doesn't work. Now you're stuck with it. You can't return it.
You can't resell it. You put it in a drawer. It sits there. You're out $20 because the system is designed so you can't get it back.
I have 30 lipsticks I can't use, can't return, can't even feel good about donating. That's 30 × $20. That's a vacation I didn't take.
