You rub it in every night. Your heels feel smooth for an hour. The next day the rough, white rim is back, and the little cracks at the edge are still there.

You've tried the thicker cream and the expensive one. In the 199 reviews of heel products we read, 12 women said they had tried so many creams and nothing worked. The problem was never how much you used.

Most foot creams are light lotions made to feel nice going on. They soften the very top layer, and the thick, dry skin underneath never gets the water it's missing.

This stick leads with high-strength urea, which draws water into thick, dry skin and softens it. It stays on all night under socks, so it keeps working while you sleep.

You scrub. You file. You pay for the pedicure.

For a day or two your heels look almost new. Then the rough skin comes right back. Filing takes skin away, but it does nothing about why that skin is so dry in the first place.

Your heels make almost no oil of their own, they carry your weight all day, and they dry out again the minute the scrubbing stops.

Urea keeps water in that dry skin with every use, and salicylic acid helps loosen the rough surface layer gently. You keep the soft result between pedicures, from your own nightstand.

Somebody told you to slather your feet in Vaseline and sleep in socks. You did. You woke up to greasy sheets, slippery floors and heels that looked exactly the same.

Petroleum jelly is a seal. It holds in whatever moisture is already there, and dry, thick heel skin has almost none to hold. So you get the mess without the softness, and you decide nothing works on your feet.

The balm base in this stick does the sealing job, and the high-strength urea inside it brings the water in. Swipe, put your socks on, and the seal finally has something to hold.

Be honest. How many nights did that tub of cream actually get opened? Bending over, scooping it out, rubbing it into your feet, then washing your hands again before bed.

It's a chore, so you skip it, and a cream you skip can't do anything for you. Dry heels need something every night, especially in the first two weeks, and that only happens when it takes no effort at all.

The twist-up stick takes ten seconds. Glide it over each heel like a lip balm, cap it and pull on socks. Your hands stay clean, so you actually keep doing it.

Look at the foot aisle. Tubs you have to dig into. Kits with three steps and a file.

Masks that peel for a week. Everything assumes you have twenty free minutes, a towel and the patience to rub cream into your feet. Then, when your heels stay rough, the label blames you for not using it enough.

It was never your heels. It was a product that didn't fit how you actually live.

This stick was made for the woman who wants soft heels without the fuss: one swipe before bed, one pair of socks, and one stick that also looks after her elbows.

Areliaa started with a lipstick made for women over 40, and it spread the way good things do: one woman told her sister, and her sister told her friends. More than 200,000 women have ordered from us since, and they rate Areliaa 4.8 out of 5 across more than 4,300 reviews. This heel stick is new, so it doesn't have reviews of its own yet.

It comes with the same promise as everything we make. Here's what Areliaa customers say:

Real women, real reviews, and the same 90-day guarantee behind this stick.

If you've read this far, you want softer heels, and you're not sure yet. That's fair. You've bought foot creams that promised everything.

You've seen photos that looked too good to be true. Every doubt you have, you earned. That's why this is easy to try.

Buy 1 Get 1 Free gives you two sticks for the price of one, one for your heels and one for your elbows or your nightstand. Then you get 90 full days. Use it every night for two weeks.

Wear your sandals out. Check your heels in the mirror. If they don't look and feel softer, write to us and we refund you 100%.

If it works, you finally have soft heels again. If it doesn't, you've lost nothing.